YAMA

Yama is a lifestyle brand launched in autumn 2025, rooted in Norwegian nature and inspired by the Japanese word for “mountain.” The concept is built around balance—between function and form, city and wilderness. The goal was to create a clear, versatile identity for a brand that moves with people, wherever they are. The work focused on building a brand that feels intentional and grounded. From visual direction to tone of voice, every part of the identity was shaped to reflect Nordic minimalism, responsible production, and long-lasting quality. Yama is designed to be more than a clothing brand—it’s a platform for movement, collaboration, and a more conscious approach to everyday wear.